I remember the first time I used AI to help me write and organize something. It was June 2023, and I was finally thinking seriously about putting my house on the water in Virginia onto the short-term rental market. My dad and I bought this house while I was still working on wooden schooners, and it was my place to go between boat jobs. Up to this point, I was an expert at couch surfing. Later it became my peaceful retreat, and I even lived…
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Is Long-Term Follow Up Still Important?
The last 18 months have seen crazy things happening in the new home construction world. It’s no secret that we have more buyers than homes. So, is it really necessary to have long-term follow up? The answer is YES! For the first quarter in a while, we are seeing the lead volume slow down. What does that mean? Well for most it means a more normal volume. But that change in frequency can leave many…
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Quick Tip Tuesday: Hiring Your OSC Locally
This tip goes well with the upcoming Lasso Webinar – Hiring a Unicorn. I know there are some people in the industry that believe an OSC can work from anywhere. And while I do think that it’s true an OSC doesn’t need to be working in the office from 9-5 Monday – Friday, I do feel there’s an important part of the company culture an OSC misses when they work completely disconnected by geography from…
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Join Us September 14th for Head to Head on Abundance
I am lucky enough to have built relationships and genuine friendships with people in the building industry who have similar values as I do. Long ago my father – an amazing business mentor and coach – taught me that in order to truly be finding your passion within your work you need to have shared values and goals with the people you work with. While I don’t work within a big organization, I’ve found that…
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Upcoming Lasso Webinar September 22nd – Hiring A Unicorn
While my last post about the conference let you in on a little bit about me and live speaking in front of an audience, I’m pretty excited about the upcoming webinar with Lasso where I get to talk about hiring OSCs and what to look for in that unicorn. I really do believe that making sure you have the right person in that role is half the battle. It’s not the whole battle, but it…
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A Few Personal Ah-has and Insight From The Epcon National Conference
It’s 7am in Columbus Ohio on day 3 of the Epcon National Conference, and I have my 2nd presentation of the week in a couple of hours. I should be reviewing material, and then I think… but this is stuff I talk about all the time for the past 15 years. The details change as the market changes and technology changes, the concepts and ideas grow, but at the root of it is what I’ve…
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If 100% of My Sales Come Through Online Sales Counselors. Should I Restructure OSC Pay?
Noooooo! Not unless you are going to pay them MORE! I keep seeing this over the past year, as more and more traffic for new home builders comes to your online sales counselors. More leads are being set into appointment because there is less walk-in traffic. Some builders are having “heartburn” over how much they are paying their online sales counselor. Especially for appointments. WHHHYYYYY? Why would you penalize your online sales counselors for refining…
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