The Budget Axe Falls (Again): How to Burn Down Your Sales Funnel with One Bad Decision

Here we go again. I’ve seen it before, and I’m seeing it now. Whenever the building industry slows down, the panic button gets slapped, and out come the budget-cutting machetes. And somehow, every single time, the Marketing Department is one of the first on the chopping block. It’s like an annual ritual: Market softens? Fire up the spreadsheets, folks! Line items must be slashed. But don’t worry, let’s totally ignore the fact that those “line items” are the only thing keeping new prospects trickling in…

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Can You Outsource Online Sales, Social Media and Blogging?

October 9, 2012

It isn’t always easy to keep up with the myriad of tasks you have on your plate as a business owner.  Can you outsource your blogging, social media, and online sales? These three important aspects of your homebuilding business are definitely elements that need to be expertly addressed.  If you have a small office, and would like to keep your overhead costs down on employment, outsourcing to an expert may be your answer.  But how…

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Twitter: As Captain Kirk Would Say "Engage"

February 13, 2012

Did you answer the questions about your business in our last blog post?  That worksheet will help you decide whether you are marketing business to business or business to client. You have a different approach if you have a product to sell,  or a service.  You need to decide if you can reach your audience directly through twitter, or if you need to go to a middle man. As an example is your product such…

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How are You Making Twitter Work for Your Business?

January 26, 2012

Do you keep asking yourself how can twitter help my business? How can I use twitter? And what is the point? If so you are not alone. Many people get started on twitter and don’t know what they really want to use it for. It is not a business tool for everyone, but it can be a powerful business tool if used properly and with a plan. The types of questions you want to ask…

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Goals For The New Year – They Might Surprise You

December 29, 2011

So here we are almost the last day of 2011. Blue Gypsy Inc has nearly completed it’s 2nd year of existence and through hard work, top notch service and dedication we’ve doubled the gross income of the company and pleased many clients throughout the year. But the blog for Blue Gypsy Inc has taken a hit, as has the twitter feed. Which is somewhat ironic since we’ve probably put out an average of about 2000…

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Thankful for The Amazing Blue Gypsy Road

November 23, 2011

What are you Thankful for? These are the days when we start asking this question. Just before thanksgiving between the craziness of the holidays we begin to ask ourselves what are we thankful for. I am so thankful that in less than two years time I’ve been able to build Blue Gypsy Inc into a thriving business with amazing clients who respect me as much as I respect them.  As a gypsy wanderer it was…

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Steve Jobs: Words To Live and Work By

October 6, 2011

Steve Jobs was an innovator and a visionary. He pushed the envelope and strove for excellence in everything he did in his short yet amazingly productive life. If we could all strive to be the best at what we do in life, in our work, with our family we will be lucky and full filled. The following are  quotes from Steve Jobs to help inspire in many areas of our lives. On this sad day…

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