Let’s set the record straight: Your Online Sales Counselor (OSC) is not a one-person army. They’re not a magician who can wave a magic wand over lukewarm leads and produce closings. And they’re certainly not a plug-and-play solution that runs on autopilot. If your online sales program is struggling—or worse, crashing and burning—it’s not just about the OSC. It’s about the system surrounding them. Too often, home builders invest in the idea of an OSC without investing in the infrastructure and support they need to…
Read MoreGaining Momentum: Positive Energy Creates Positive Results
I’m a true believer that positive energy creates positive thoughts, positive thoughts lead to positive ideas, positive ideas produce positive actions and positive actions garner positive results. That’s the operating principal behind Blue Gypsy Bluesfest and my efforts put for this charity event taking place on September 25th at Hunt Club Farm in Virginia Beach to benefit Habitat for Humanity and the Nachel’ Blues Network. I’ve been making calls, sending email and talking about this…
Read MoreFrom The Archives: A little Inspiration "Remember to Say I Can"
Youtube is crowded with entertaining mindless videos of cats caught on ceiling fans, manatees bumping into aquarium glass, and giant slides that will land you in a kiddie pool of water…but every once in a while you come across a gem that brings tears to your eyes and teaches you real life lessons. This is why social media can have such an amazing impact on our lives. I used to teach kids team building, leadership…
Read MoreIt Takes A Village: To Put Together A Fundraiser
It Takes a Village. I’m putting together a local charity fundraiser for Habitat for Humanity and Natchel Blues Network and it really does take a whole village to put together the event. While I’m planning this “alone” I’m not really alone in the world of Social Media. Now I know many people think Social Media is the miracle fix for just about everything. You’re throwing an event? Put it out on Social Media and people…
Read MoreFrom the Archives: 5 Twitter Duh’s and No Brainers….
Since it’s a hectic month of planning for the Blue Gypsy Bluesfest and I’m sure there’s lots that I can tell you about that and it’s connection with social media moving it forward, right now….I’m pulling some oldies but goodies from the archives. Here are just a few things to think about as you get up to speed with your twitter account. 1) If you have multiple twitter accounts (And I mean like 3,4 or…
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