When margins are tight, it’s tempting to look for places to cut costs. Too often, the OSC program ends up on the chopping block. On paper, removing a salary line or trimming bonuses may look like savings. In reality, it’s one of the most expensive mistakes a builder can make. An OSC isn’t just another role. They are the engine that converts costly digital traffic into real appointments and closed sales. Without them, your marketing dollars evaporate, your conversion rates sink, and the homes you…
Read MoreInsomnia Plus Creativity Lights a Viral Spark
Sometimes insomnia can be a good thing. Many creative people are up in the wee hours of the morning working on projects and ideas. lately I’ve had so many ideas and projects floating around my head, I find it hard to sleep. Recently one of my mentors sent me a twitter DM saying, “You do not sleep because you are full of ideas that have feet attached to them.” So it was no surprise that…
Read MoreThe Three Rules of Bartending: Two Easily Apply To Social Networking
There are three rules to Bartending. Don’t talk about politics, don’t talk about sports, and don’t talk about religion. Back in my previous life as a bartender, before I traveled around the world and then landed in real estate, these three rules were golden. When your life depends on tips from customers the last thing you want to do is to alienate someone. Inevitably people at the bar were going to talk about these things.…
Read MoreSlow Economy Shouldn’t Equal Slow Response Time
Just answer the phone. Just send an email! Do you ever get frustrated when you aren’t getting quick answers to your questions? Well think of how your customers feel when the same thing happens to them. Do you know why, as an online sales consultant, I have so many people thanking me for my quick response to their questions? It’s because I do just that… I RESPOND! It’s an interesting world we live in. Everything…
Read MoreLet’s Have A Party! Blue Gypsy Bluesfest
I don’t know if it’s a mid life crisis or what, but the day before my 40th birthday (March 24th) I decided to give myself 6 months to throw the greatest real estate party Hampton Roads has ever seen! Put September 25th on your calendars folks. (Even if you aren’t in the real estate industry this party is going to be a lot of fun and you are welcome to attend!) No it’s not going…
Read MoreDown To The Wire: Ready To Launch – Geekette’s Club March 24
It’s coming down to the wire! This time next week, we will be doing the final clean and moving to our new location in Northern Virginia. Hard to believe but so glad we live in such a mobile society. When creating Blue Gypsy Inc, my goal was to set up a business that could be done from anywhere. Just the nature of Lead Management lends itself to our mobile society. I don’t need to be…
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