When margins are tight, it’s tempting to look for places to cut costs. Too often, the OSC program ends up on the chopping block. On paper, removing a salary line or trimming bonuses may look like savings. In reality, it’s one of the most expensive mistakes a builder can make. An OSC isn’t just another role. They are the engine that converts costly digital traffic into real appointments and closed sales. Without them, your marketing dollars evaporate, your conversion rates sink, and the homes you…
Read More2 Blogs, Or Not 2 Blogs…That is My Question 2 YOU!
Last night I attended “Entering the Blogosphere” at the Social Media Club Virginia Beach. Now of course if you are reading this blog, you know I already blog and you may know that I have two blogs! Now here’s my dilemma, and I need some insight and feedback from you all if you are reading it, should I combine my two blogs? Okay first, just so you know, the “Boss Chick” at Wave Marketing says…
Read MoreAttitude of Gratitude: TweetsGiving Tonight! Gordon Biersch, Town Center VB
Tweetsgiving is tonight! November 24th at Gordon Biersch in Virginia Beach. The planning and execution have been a marvel of modern social media, and elbow grease. When Sonya Schweitzer the “Boss Chick” at Wave Marketing (@socialsonya) came to me and told me that she wanted to plan a TweetsGiving event in Virginia Beach to benefit a great charity, Epic Change. I said, “Count me in!” We also teamed up with local event planner, Karen Clements…
Read MoreTo Friend or Not To Friend: All Part of Personal and Professional Brand and Reputation Management
Social Media is a great way to network, create your brand, interact with a community, and through genuine shared interests and interactions perhaps reach a client base. Or at the very least, create an environment where people want to talk about you in a positive light and refer you, your product, or your business to their friends. Isn’t that the gist of it? Well, sometimes I find myself wondering, am I branding myself, my company,…
Read MoreTweetsGiving a Social Media Charity Event: What Top Ten Things Are You Grateful For?
Who would have thought that when I started my exploration of social media, it would become an addiction. But I’ve begun to realize the powerful way you can help promote change through the use of these social outlets. Most recently I’ve encountered a great way to pay it forward. Now I find myself, through social media avenues, helping to co-ordinate TweetsGiving Virginia Beach, a charity event with some great folks I’ve met through social networking.…
Read MoreSocial Media Suicide May Only Be A Mouse Click Away:Think Before You Tweet
I just read a great blog post by Sara Meany of Comet Branding, 7 Surefire Ways to Sabotage Your Professional Brand in Social Media. For the most part I think these are 7 very solid points about professional branding. When you have a social presence out in the online stream of information, both your own personal presence as well as your company’s brand, you have a certain responsibility to think before you talk (Write, blog,…
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