Let’s talk about something that trips up a lot of OSCs, especially those just getting their feet under them: the difference between marketing messaging and your communication as an Online Sales Counselor. Yes, yes… I know you’re working for a home builder. And yes, marketing is super important. It drives interest. It tells the brand story. It pulls people in. But here’s the deal OSCs: you’re not marketing. You’re communicating. Once that lead hits your inbox, your job shifts from drawing attention to building connection.…
Read MoreSocial Media Suicide May Only Be A Mouse Click Away:Think Before You Tweet
I just read a great blog post by Sara Meany of Comet Branding, 7 Surefire Ways to Sabotage Your Professional Brand in Social Media. For the most part I think these are 7 very solid points about professional branding. When you have a social presence out in the online stream of information, both your own personal presence as well as your company’s brand, you have a certain responsibility to think before you talk (Write, blog,…
Read MoreI’ve Known Beaches….But Social Media By The Beach?
I’ve known beaches…But I never knew social media and the beach went together until recently. And never did I think I’d be involved in planning a social media event at the beach! As a dive instructor and sailboat captain for 7 years I’ve known my share of beaches. I’ve done Tai Chi by the sea, and soaked in the ancient aura of the exotic tropical spice island of Zanzibar. I lived on the beach in…
Read MoreTruth about Facebook and World Travel: Change is Difficult
Sometimes getting used to a new facebook layout is like changing countries while traveling. Right now, since facebook just did another switch-a-roo there’s been lots of moaning and groaning, and tips on how to “make it like it was.” I too am guilty of that, when it first changed I knew something wasn’t quite write, and I posted a status update grumbling. Face it, nobody likes change. Even traveling around the world, by its very…
Read MoreCross Marketing and Social Media: Two Peas in a Pod
Cross marketing and Social Media just go together like peanut butter and chocolate… I work for a local builder who buys local, hires local, lives local and stays local. I also do all the social media for the builder. Lately I’ve been on a quest to promote local businesses. It just makes sense. If you employ the 80-20 rule when using social media, you really only want to be talking about yourself 20% of the…
Read MoreCan’t We All Get Along: I Think People Have Lost Their Minds
The current economy seems to have given people permission to lose all common sense. Especially in the realm of New Homes Sales. Apparently as long as you site “The economy” and the current state of the housing industry, you should be able to do anything you like. New rules seem to dictate that you should be able to ask new homes sales agents to show you property at all hours of the day or night…
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