Guest Post: When Markets Shift – Insights From The Field

Guest Post by Ashley Dailey
Former Online and Onsite Sales Agent
Current CEO – Rainmaker – REALTOR
Dailey Properties

When markets shift, it is time to think outside of the box! I came into real estate in 2010 – selling NEW construction homes- just when the first time buyer tax credit ended, rates were 6-7%, the foreclosures were everywhere & the buyers were scarce!

H O W E V E R I chose to create my OWN market! I didn’t listen to the negative nancies who’d been in the business forever I went into a new home neighborhood – 45 mins from where I lived- as a brand new sales person & sold 36 homes in 8 months. No one told me they’d only sold 6 in the 12 months- prior to me coming in. I didn’t let the crappy market impact ME or my mindset. I put my head down and out hustled everyone around me. Everyone.

This led to many doors being opened for me. I moved on to another home builder and worked to put their name on the map in Tulsa. I was named sales person of the year in 2013 because not only did I revitalize their business, their build plans and communities, I help them start a community in Jenks, Bixby and Glenpool, where I recruited, trained and hired Brandi True and Elizabeth Sellers. Both still in the business and successful. I hired a sales team of working single mothers, they had PHDs (poor, hungry, and driven)!

So my advice to every agent out there who is so fed up with this crazy market, create your OWN! Find your PHDs to give you the hustle you need in this market and quit listening to the chatter.

Things I did and still do which set me apart from others:

• I cultivated relationships, face-to-face, with people in the community
• I hosted/sponsored events at the local schools
• I had a garage sale at my model home to raise funds for a local charity and asked the homeowners in the community to bring their items and have some free lunch while there
• I hosted events in my model home and let vendors set up booths
• I joined every association, REALTOR group, and networking group I could find
• I never missed an opportunity to speak in public places about the home builder I represented: chamber of commerce, women’s groups, realtors groups, networking groups, you name it, I was there.
• I cultivated relationships by showing up, volunteering, and truly caring about the communities I served.
• I changed the narrative at a time when home building morale was in the trenches!
• I loved and believed in what I was doing and I shared this vibe with everyone around me!
• I never gave up

Keep your head up friends! Some of us have survived worse markets and we’re willing to share some wisdom to help you as well!

—————————————————————————

Ashley Dailey began her career in 2010 working as a new home sales associate for local builders in the Tulsa, OK greater area. In the middle of a tough market, Ashley found a way to revitalize slow moving new home developments.

Ashley was featured twice in the national association of home builders marketing magazine for her work in the Tulsa, OK area. In 2015 she became a licensed REALTOR and joined Keller Williams Realty Premier in Owasso, OK. By 2018, she was a full time agent and in 2020 she was the top producing agent in the brokerage. Ashley served two years on the Agent Leadership Council at KWRP. She is the social equity task force ambassador for the brokerage, she has her Agent of Distinction Diversity certification through KW and her At Home With Diversity Cert through NAR. Diversity, equity and inclusion in real estate and the world around her, is Ashley’s passion and heart work.

In 2021, Ashley started her real estate team of diverse working moms, Dailey Properties,  they closed 87 units their first year as a team, are listed in the local TOP 10% of REALTORS and went Quad Gold in production. They are the only Latina lead all female real estate team in the Tulsa, OK area. Ashley lives in Tulsa, OK w/ her husband Amos, their two rescue dogs, Frida and Maggie and her two adult kids, Dax and Mady live nearby, Dax works for Dailey Properties and Mady owns her own lash salon. She devotes time to local rescues,  domestic violence organizations, and spreading awareness about Murdered and Missing Indigenous Women. Ashley believes in the power of home ownership and spreads the message everywhere she goes- owning real estate enhances lives and builds wealth.