• AI Can Be an OSC’s BFF… But It Still Needs a Chaperone

    July 16, 2025 | Comments Off on AI Can Be an OSC’s BFF… But It Still Needs a Chaperone

    AI is everywhere right now. And in the OSC world, it can be a great tool – or a nightmare. AI can be like that super-organized friend who always has a to-do list, a backup plan, and a fully stocked snack drawer. It can help you stay on top of lead response, follow-up, and appointment setting without breaking a sweat. It’s fast. It’s tireless. It doesn’t panic when you come back to 42 new leads on a Monday morning. But use it wrong, and it turns into a misinformation machine,…

  • How to Train Your Dragon… I Mean, Your AI!

    June 24, 2025 | Comments Off on How to Train Your Dragon… I Mean, Your AI!

    I am a huge How to Train Your Dragon Fan. Not just because my husband loves animated movies and has bought me all the dragon stuffed animals that have been created from the original movies. But also, because dragons are amazing! And at the same time, they can seem scary.  But when you try to get along with them, they can be your best friend! AI can feel a little dragon-like at first. There are fears it could take over your jobs. Heck, I see stuff all the time that…

  • Unlocking CRM Potential: What to Look for and Why

    December 29, 2024 | Comments Off on Unlocking CRM Potential: What to Look for and Why

    Let’s get this out of the way right now: I am not a CRM implementation expert. My job is to train and strategize with Online Sales Counselors (OSCs) and companies to help them thrive in their roles and their adoption of the CRM across all departments. It’s important for the marketing, sales, and online salespeople to all be rowing in the same direction when it comes to big tools like the CRM. I’ll give you the ideas and the parameters, but I leave the nitty-gritty of CRM setup to the…

  • Marketing in the Home Building Industry: Crafting Strategies for Effective Lead Generation

    July 17, 2024 | Comments Off on Marketing in the Home Building Industry: Crafting Strategies for Effective Lead Generation

    In the home building industry, marketing is more than just creating pretty brochures and planning events. It’s about developing a robust strategy to generate traffic to your website and convert visitors into viable leads. Effective marketing involves a blend of creativity, technology, and strategic thinking, all aimed at engaging potential buyers and guiding them through their journey. Here’s a closer look at the essential components of a successful marketing strategy for home builders. Beyond Brochures: The Heart of Modern Marketing Modern marketing for home builders goes far beyond traditional brochures…

  • Guest Post: Ready, Set, Market!

    September 19, 2022 | Comments Off on Guest Post: Ready, Set, Market!

    Guest Post by Carol Morgan Founder & President Denim Marketing Want to reach the finish line and score? Then it is time to shape up your marketing strategy. During the Covid-19 pandemic, many home builders sacked their marketing budget, and it is time to kick it back into high gear before calling for a Hail Mary! With interest rates rising and the Federal Reserve pumping the brakes on the economy, the housing market is cooling with the fall weather. This doesn’t mean it is time to worry, as there is…

  • Frequently Asked FB Question: How Do You Tag Someone in a Status Update

    August 22, 2010 | Comments Off on Frequently Asked FB Question: How Do You Tag Someone in a Status Update

    This is a very remedial blog post for novice facebook users who would like more dynamic interaction with their friends, networking buddies, and old high school friends. Many people are aware of how you hot link a person in a status update, but since I’ve had 3 people in the last week ask me how I do it, I decided (In the interest of being on vacation and still wanting to put up a post) that I’d post a quick hot link lesson. There are many great reasons to use…

  • How To Use A Facebook Personal Page For Your Business

    July 31, 2010 | Comments Off on How To Use A Facebook Personal Page For Your Business

    I know all the experts, gurus, and Social Media Ninja’s are going crazy over the headline of this post. I can hear them yelling at me and I’m sitting in a quit room writing this. Haven’t we yet learned that all the definitive statements about Social Media are wrong? The only reason people write rules is so they can be expertly teaching their rules and by creating a wrong way to do something they create a need for there to be a right way to teach it. Just my two…

  • Social Media: Building Community or Building a Nation

    July 26, 2010 | Comments Off on Social Media: Building Community or Building a Nation

    Build your “Nation” one brick at a time. Take a page from my personal trainer when it comes to building community and Social Media. Sometimes there is an important element missing in many Social Media campaigns. The “Social.” Many people out there using twitter, facebook and the like are not building a nation, much less a community, they are pushing out their message. From time to time I’m sure we are all guilty of informing rather than interacting. There has to be socialization in order to really dig deeper into…

  • Who The Bad Owl? A How To Guide – Help Me Find My Wooden Spoon

    June 25, 2010 | Comments Off on Who The Bad Owl? A How To Guide – Help Me Find My Wooden Spoon

    Okay so part two. While everyone else seemed thrilled to see HTML5 yesterday, I wasn’t like most waking up to a very different owl. I didn’t have the time, I had 20 things on my plate and I was, as usual, trying to figure out how to cram 30 hours of work into about 17 waking hours. I was in no mood for one of the major tools I use for work to be changed. As it is, when you are doing a targeted twitter campaign *right* for a client…

  • Hootsuite: Whooo I mean Boooo

    June 24, 2010 | Comments Off on Hootsuite: Whooo I mean Boooo

    Hootsuite say it ain’t so! I signed in this morning to get some work done and you’ve changed. And not for the better in my opinion. I don’t have the time this morning to explore your changes, but I do have to say as someone who uses you as a tool you have made yourself less user friendly. I am a busy girl and besides just working for builders trying to make them sales, planning Blue Gypsy Bluesfest to benefit Habitat for Humanity and Natchel’ Blues Network, I also manage…

Blog Categories

Miracles of Modern Social Media

June 11, 2010

I experienced a social media triumph the other day. It just goes to show Social Media can really get the job done. Especially if a big business is doing its job and monitoring its online reputation. In that case you might even get positive results. I did last week! A couple of weeks ago I walked into my bank to open another business account, in the course of my transaction with the banker who was…

Conquering FBML for the Novice: Like Hiking in the Himalayas

April 20, 2010

I’ve checked off one of my New Year’s Resolutions for 2010! Yes I put together a short list of things I wanted to get more involved in in 2010 both for myself and for my business. I have started playing around with two of the three. First off I’ve been playing around a little bit, but not enough, with video email and not enough with video blogs….I don’t feel as comfortable on camera as I…

My Twitter Stream: One Long Game Of Foursquare

April 14, 2010

My local twitter stream is turning into one big foursquare stream…. The other day a friend of mine said, now you have an iphone it’s your obligation to use every form of social media out there. I know she was totally kidding, but I do think that this foursquare is a bit over kill. I used to go to my twitter stream to look for great articles, news happening, and to have a few conversations.…

Cool Tools: Here’s A Present…I Mean A Prezi

March 6, 2010

I’m on a cool tools kick. I’ve already shown you my experiment with Eyejot.com. Not time consuming, but painful….I hate seeing myself on video. I have ever since I was a kid and my dad filmed an Indian Princesses meeting. But that’s a whole other therapy session. Now here’s a little presentation tool called Prezi. Last week I was saying I needed to put together a PowerPoint presentation and my super smart, geek boyfriend sent…

Twitter Duh’s and No Brainers to Elevate Your Impact and Interaction in Twitterland

December 5, 2009

Some twitter tips, from my twitter observations on a gray Saturday in December…take it or leave it. 1) If you have multiple twitter accounts (And I mean like 3,4 or more) Don’t send the SAME update from all of them….especially if you are using hashtags then there is a long stream of the same update and to be honest you aren’t helping yourself, you’re looking like spam. 2) Don’t use the bird…if you are ready…

Social MeetUps and TweetUps: Similar to Online Dating?

November 5, 2009

Last night I attended my first MeetUp of the Social Media Club Virginia Beach! This was a great way to meet people in-person who are interested and involved with social media in the Tidewater Area. It also reminded me a bit of the time I spent internet dating… When I embarked on my social media exploration I began following people with knowledge and expertise in several fields of interest. The great thing was I was…

Hammer Happy Hour: How to Tweak Your Social Media Plan on Facebook

September 10, 2009

While I know I haven’t hit expert status yet, I’m just itching to start a social media consulting business. That, or at the very least, I’m ready to offer some free ideas to a few businesses that I’ve “fanned” because I think they may be teetering on the edge of losing their audience… I’ve quickly noticed that many people are getting onto facebook and twitter the same way they started web pages 10+ years ago.…