The Handoff Should Feel Like a Warm Introduction, Not a Witness Protection Transfer

In our last blog post about One Team, One Experience I talked heavily about alignment. If the move from online to onsite is done well, it should feel natural from the buyer’s perspective. Exciting, even. The OSC should be building anticipation, not creating confusion. It should sound more like: “I’d love for you to meet my good friend; they’re going to have a much better handle on those specific house questions and help you take the next step.”   That is a handoff.   Not:…

Miracles of Modern Social Media

June 11, 2010

I experienced a social media triumph the other day. It just goes to show Social Media can really get the job done. Especially if a big business is doing its job and monitoring its online reputation. In that case you might even get positive results. I did last week! A couple of weeks ago I walked into my bank to open another business account, in the course of my transaction with the banker who was…

Conquering FBML for the Novice: Like Hiking in the Himalayas

April 20, 2010

I’ve checked off one of my New Year’s Resolutions for 2010! Yes I put together a short list of things I wanted to get more involved in in 2010 both for myself and for my business. I have started playing around with two of the three. First off I’ve been playing around a little bit, but not enough, with video email and not enough with video blogs….I don’t feel as comfortable on camera as I…

My Twitter Stream: One Long Game Of Foursquare

April 14, 2010

My local twitter stream is turning into one big foursquare stream…. The other day a friend of mine said, now you have an iphone it’s your obligation to use every form of social media out there. I know she was totally kidding, but I do think that this foursquare is a bit over kill. I used to go to my twitter stream to look for great articles, news happening, and to have a few conversations.…

Cool Tools: Here’s A Present…I Mean A Prezi

March 6, 2010

I’m on a cool tools kick. I’ve already shown you my experiment with Eyejot.com. Not time consuming, but painful….I hate seeing myself on video. I have ever since I was a kid and my dad filmed an Indian Princesses meeting. But that’s a whole other therapy session. Now here’s a little presentation tool called Prezi. Last week I was saying I needed to put together a PowerPoint presentation and my super smart, geek boyfriend sent…

Twitter Duh’s and No Brainers to Elevate Your Impact and Interaction in Twitterland

December 5, 2009

Some twitter tips, from my twitter observations on a gray Saturday in December…take it or leave it. 1) If you have multiple twitter accounts (And I mean like 3,4 or more) Don’t send the SAME update from all of them….especially if you are using hashtags then there is a long stream of the same update and to be honest you aren’t helping yourself, you’re looking like spam. 2) Don’t use the bird…if you are ready…

Social MeetUps and TweetUps: Similar to Online Dating?

November 5, 2009

Last night I attended my first MeetUp of the Social Media Club Virginia Beach! This was a great way to meet people in-person who are interested and involved with social media in the Tidewater Area. It also reminded me a bit of the time I spent internet dating… When I embarked on my social media exploration I began following people with knowledge and expertise in several fields of interest. The great thing was I was…

Hammer Happy Hour: How to Tweak Your Social Media Plan on Facebook

September 10, 2009

While I know I haven’t hit expert status yet, I’m just itching to start a social media consulting business. That, or at the very least, I’m ready to offer some free ideas to a few businesses that I’ve “fanned” because I think they may be teetering on the edge of losing their audience… I’ve quickly noticed that many people are getting onto facebook and twitter the same way they started web pages 10+ years ago.…