Hiring an Online Sales Counselor (OSC) is like finding a unicorn that can juggle fire while smiling at strangers and analyzing a spreadsheet—all at the same time. No one person is going to nail every skill on the wishlist: people skills, task management, analytical thinking, adaptability, emotional stability, and the drive to perform. That’s why tools like the DiSC assessment can be incredibly helpful—not as a crystal ball, but as a flashlight to illuminate learning styles, communication patterns, and potential red flags. Over the years,…
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Company Culture and National Holidays
How many companies are giving their employees today off? Today is Good Friday and this evening is the start of Passover. Easter is this Sunday, and Passover lasts a week. Are your teams getting any time off? Other important world holidays include the fact that we are smack dab in the middle of Ramadan. (It started April 1st and ends May 1st) And this month there are a whole slew of important Hindu and Sikh…
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Guest Post: When Markets Shift – Insights From The Field
Guest Post by Ashley Dailey Former Online and Onsite Sales Agent Current CEO – Rainmaker – REALTOR Dailey Properties When markets shift, it is time to think outside of the box! I came into real estate in 2010 – selling NEW construction homes- just when the first time buyer tax credit ended, rates were 6-7%, the foreclosures were everywhere & the buyers were scarce! H O W E V E R I chose to create…
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Even Coaches Have Their Own Coaches – Join Mine at Unlock Live
As an online sales counselor trainer and coach I’m very good at identifying my trainees’ strengths and areas of opportunity for growth and learning so that I can coach them to be the very best. With a 16 year career in the building industry and the opportunity to work with many different builders across the country over the years, I’m also very good at helping to strategize with builders and leaders to work on their…
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New Home Marketing: Don’t Race to the Bottom Pricing
Recently as I was speaking with one of my online sales counselors, we were talking about community pricing and marketing. She told me the secret of creating happy buyers… Ask any OSC out there and 99% of the time they will tell you their communities are marketed based on the lowest possible price. What that means is on the website, on signs, anywhere and everywhere that we broadcast a price, it says something like, “Buy…
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Lessons from an OSC: 4 Strategies to Build a Successful Coming Soon Community Plan and Create Confident VIPs
Guest Post by Kaylee Daum Senior Online New Home Specialist Epcon Communities It’s 3:52pm on a Tuesday. Your inbox dings and you have a new email from your Marketing team– The VIP campaign to start promoting your next new home community is about to go live. The community signage has been installed on-site, promoted posts on social are ready to go, email blasts to your existing CRM database are about to commence, and 2,700 direct…
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Agent, OSC, and Customer Communication for the Perfect Hand-Off
You know the old saying buyers are liars? Well they aren’t liars, but sometimes they get their information wrong. And at times that can cause strife between OSC’s and Agents. That’s why it’s so important to get the lead hand-off right. Often when we teach the lead hand-off between online and onsite it’s a one-time training and we just figure everyone will remember forever and always. But that’s not the case. The lead hand-off should…
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