What DiSC Can (and Can’t) Tell You About Finding a Great OSC

Unicorn juggling fire, smiling and holding a clipboard

Hiring an Online Sales Counselor (OSC) is like finding a unicorn that can juggle fire while smiling at strangers and analyzing a spreadsheet—all at the same time. No one person is going to nail every skill on the wishlist: people skills, task management, analytical thinking, adaptability, emotional stability, and the drive to perform. That’s why tools like the DiSC assessment can be incredibly helpful—not as a crystal ball, but as a flashlight to illuminate learning styles, communication patterns, and potential red flags. Over the years,…

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lessons in business

Balancing Business and Quality of Life: 7 Lessons

November 11, 2014

This time last year leading up to the holidays I had a client that ran me ragged. Several times I felt like dropping this client, but I didn’t. Now a year later, looking at an unpaid invoice that languishes in my quickbooks I know that the client was actually a lesson in disguise. Seven lessons in fact Lesson #1:  Go with Your Gut – Don’t ignore those red flags. They almost never prove themselves to…

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email marketing tips

Email Marketing Tips: Don’t Use Email Marketing Badly

November 6, 2014

I try to keep only relevant email coming into my work inbox. Work is too hectic to be deleting another LivingSocial or west elm blast out of my work email every 5 seconds. (Don’t get me wrong I drool over their deals and furniture all the time when I have a weak moment) My personal email can build up to 300 irrelevant emails over a long weekend and that in itself is a headache weeding…

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affordable, website, marketing, digital media

The Search For “Affordable” Websites

October 29, 2014

I see  it all the time. The word affordable. People are often looking for services that are “affordable”. That term is so subjective it is hard to pin it down. It’s like nailing jello to the wall or herding cats. What is affordable to one company is not affordable to another. And yet…when you say affordable when you are talking about a website, or a marketing company, or a subcontractor to handle and important aspect…

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Prequalfying Leads and Safety for Real Estate Agents

October 2, 2014

Recently the tragic kidnapping and murder of Beverly Carter, a prominent real estate agent in Jackson, Tennessee has placed a renewed focus in on job safety for real estate agents. The sad fact is that real estate agents feel they need to be available 24/7 at the drop of a hat to show a home both for the sake of their sellers, and the buyers who call with the desire for instant information on properties.…

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photo of sales counselor on phone

The Quick Response – Online Sales Training: Lead Management 101

September 15, 2014

Having a dedicated online lead manager is a good position to create, fill, and train. Whether you are a new home builder, a real estate broker, or a real estate team, online sales is a very important aspect for your business. 90% of new home buyers begin their search online. The majority of people are going to take information from the builder, company or individual that provides the quickest response. All too often frustration begins…

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Do You Understand What A Facebook Page Admin Is?

February 18, 2013

Key Points to Facebook Fan Pages: Multiple administrators are important in case a personal account gets shut down The fan page is not tied to the personal account that has set up the page unless they are the only admin Your business should always be a page and not personal account with a business name You should always be able to like a business not have to friend it You can now change a name…

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