Fiddler’s Green, My First Dance with AI, and Why You Still Need Your Own Voice

I remember the first time I used AI to help me write and organize something. It was June 2023, and I was finally thinking seriously about putting my house on the water in Virginia onto the short-term rental market. My dad and I bought this house while I was still working on wooden schooners, and it was my place to go between boat jobs. Up to this point, I was an expert at couch surfing. Later it became my peaceful retreat, and I even lived…

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Is This Our New Normal?

April 5, 2020

Check out our free webinar part 3 or if you don’t want to watch everything here is my recap and highlights pertaining to Online Sales Counselors for builders. There’s Nothing Too New About This Normal While for so many, I know this seems like a new normal, but it’s really been the direction new home sales has been going in for a while. From the standpoint of online sales, we’ve been working from home and…

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How Can We Engage New Home Buyers As Fears Increase Over COVID-19

March 12, 2020

Builders who already have online sales counselors already have a leg up in helping to alleviate concerns as they engage and interact as the front-line for new home builders. As an online sales counselor, we already work virtually and there is a way that we can help ease some of the fear factor home buyers may be experiencing surrounding COVID-19 especially when it comes to setting up appointments and sales for our communities. I’ve watched…

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New home buyers' journey

In New Home Sales, Where Does the Buyer’s Journey Begin?

February 27, 2020

When I started working as an online sales counselor, we though only 70% of people began their search for a new home online. Back then, in the ancient times of the early 2000’s it was almost as if your website was just a billboard on this new-fangled internet. (do you even know what a billboard is… I mean now they display the current jackpot amounts for Mega Millions and Powerball…) But before we honestly used…

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Why Your Online Sales Program Isn’t Working

February 19, 2020

As an online sales trainer I’ve shopped builders’ websites who indicate that they have an Online Sales Counselor (OSC) and I’m often surprised at the results. I provide information on what I’m interested in, an email and a phone number hoping to take a look at their follow up. You know what I get instead? Crickets. In the majority of these shops I do not get a call in 5 minutes or less, and I…

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So Many Great Sessions – So Little Time IBS 2020 Education

January 17, 2020

While I’m excited to be presenting a quick TED Talk Style Presentation on Mentoring and Sponsorship Growing the Next Generation of Leaders – at Professional Women in Building Headquarters on Wednesday the 22nd between 8:30 – 9:30am at the Las Vegas Convention Center, there are always so many amazing educational sessions to attend and it’s hard to get in and do and see everything you want! Even my local HBA in Denver is well represented…

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Dog Recue like Online Sales

How Dog Rescue Keeps Me Sharp for Online Sales Training

February 26, 2019

I have worked in the world of online sales since 2007. After a year of working on a new home site as a site assistant, I began working in the office for a new home builder, as their Online Sales Counselor (OSC). It was a relatively new role at the time, and I invented it from the ground up, showing successful metrics out of the gate. For 7 years I worked as an OSC before…

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