In our last blog post about One Team, One Experience I talked heavily about alignment. If the move from online to onsite is done well, it should feel natural from the buyer’s perspective. Exciting, even. The OSC should be building anticipation, not creating confusion. It should sound more like: “I’d love for you to meet my good friend; they’re going to have a much better handle on those specific house questions and help you take the next step.” That is a handoff. Not:…
Upcoming Events and Speaking Engagements for Blue Gypsy Inc.
The Month of February is packed full of events! Leah Fellows, the owner and online sales counselor trainer at Blue Gypsy Inc. will be speaking at several virtual events across the country. IBSx February 9-12 – Make sure to get your all access pass! With 100+ education sessions across 9 industry tracks there will be something for everyone. Don’t miss Adapt or Be Left Behind – Lessons Learned from Online Sales Counselors, as Leah Fellows,…
Have Online Sales Systems In Place BEFORE The Home Building Market Changes
Systems need to be in place if you want to grow and maintain during the highs and lows of the new home building market. People will always be buying real estate, it’s just their methods and what’s important to our buyers changes as the market fluctuates. This is the toughest point to get across in the new home building industry… maybe it’s true of all industries, but since I work in this one, this is…
Help!! My OSC is Making Too Much Money!
As a new home builder did you really just tell me that? Did you really just say that? The worst thing you can do in this current climate is to throttle your OSC income or change the way they are compensated because you feel like they are, “Making too much money.” Don’t kill your unicorn. There is a misconception sometimes when appointments increase – that “anyone can do this job.” Get that out of your…
2021 Thoughts and Holiday Wishes from Blue Gypsy Inc.
I’m not going to weigh you down with a ton of goal setting rules and regulations. Just a few quick thoughts before we slide into the next year. While 2020 has had it’s ups and downs for many, for the most part the building world has been fast and furious. Record breaking sales have happened for so many, and the way we do things have changed. One of the things I hear from builders though…
3 Blue Gypsy Inc. Trained Online Sales Counselors Going For Gold at Nationals 2021
Three Blue Gypsy Inc. trained OSC’s have already been awarded silver for OSC of the year and are going for gold at the NAHB Nationals 2021. Awards and recognition are well deserved this year and that’s why I nominated Charla Ellenbrand at Elite Homes in Louisville, KY, Brittany Richardson at Epic Homes in Littleton, CO, and Kylie McCaleb at McCaleb Homes in Edmond, OK. Over the next couple of months I’ll be telling you their…
Quick Tip Tuesday: Possession vs. Ownership
This may be controversial in some circles but I feel this is a really important part of online lead management. If you are familiar at all with the online sales program — and lets face it, if you weren’t you wouldn’t be here — then you know that an online sales counselors job is to set appointments for the site agents inn the model homes. But I’ve realized over the years that there…