How to Train Your Dragon… I Mean, Your AI!

I am a huge How to Train Your Dragon Fan. Not just because my husband loves animated movies and has bought me all the dragon stuffed animals that have been created from the original movies. But also, because dragons are amazing! And at the same time, they can seem scary.  But when you try to get along with them, they can be your best friend! AI can feel a little dragon-like at first. There are fears it could take over your jobs. Heck, I see…

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email marketing tips

Email Marketing Tips: Don’t Use Email Marketing Badly

November 6, 2014

I try to keep only relevant email coming into my work inbox. Work is too hectic to be deleting another LivingSocial or west elm blast out of my work email every 5 seconds. (Don’t get me wrong I drool over their deals and furniture all the time when I have a weak moment) My personal email can build up to 300 irrelevant emails over a long weekend and that in itself is a headache weeding…

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affordable, website, marketing, digital media

The Search For “Affordable” Websites

October 29, 2014

I see  it all the time. The word affordable. People are often looking for services that are “affordable”. That term is so subjective it is hard to pin it down. It’s like nailing jello to the wall or herding cats. What is affordable to one company is not affordable to another. And yet…when you say affordable when you are talking about a website, or a marketing company, or a subcontractor to handle and important aspect…

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Prequalfying Leads and Safety for Real Estate Agents

October 2, 2014

Recently the tragic kidnapping and murder of Beverly Carter, a prominent real estate agent in Jackson, Tennessee has placed a renewed focus in on job safety for real estate agents. The sad fact is that real estate agents feel they need to be available 24/7 at the drop of a hat to show a home both for the sake of their sellers, and the buyers who call with the desire for instant information on properties.…

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photo of sales counselor on phone

The Quick Response – Online Sales Training: Lead Management 101

September 15, 2014

Having a dedicated online lead manager is a good position to create, fill, and train. Whether you are a new home builder, a real estate broker, or a real estate team, online sales is a very important aspect for your business. 90% of new home buyers begin their search online. The majority of people are going to take information from the builder, company or individual that provides the quickest response. All too often frustration begins…

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Do You Understand What A Facebook Page Admin Is?

February 18, 2013

Key Points to Facebook Fan Pages: Multiple administrators are important in case a personal account gets shut down The fan page is not tied to the personal account that has set up the page unless they are the only admin Your business should always be a page and not personal account with a business name You should always be able to like a business not have to friend it You can now change a name…

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Can You Outsource Online Sales, Social Media and Blogging?

October 9, 2012

It isn’t always easy to keep up with the myriad of tasks you have on your plate as a business owner.  Can you outsource your blogging, social media, and online sales? These three important aspects of your homebuilding business are definitely elements that need to be expertly addressed.  If you have a small office, and would like to keep your overhead costs down on employment, outsourcing to an expert may be your answer.  But how…

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