From Click to Contract: Why Your OSC Can’t Do It Alone

Let’s set the record straight: Your Online Sales Counselor (OSC) is not a one-person army. They’re not a magician who can wave a magic wand over lukewarm leads and produce closings. And they’re certainly not a plug-and-play solution that runs on autopilot. If your online sales program is struggling—or worse, crashing and burning—it’s not just about the OSC. It’s about the system surrounding them. Too often, home builders invest in the idea of an OSC without investing in the infrastructure and support they need to…

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Prequalfying Leads and Safety for Real Estate Agents

October 2, 2014

Recently the tragic kidnapping and murder of Beverly Carter, a prominent real estate agent in Jackson, Tennessee has placed a renewed focus in on job safety for real estate agents. The sad fact is that real estate agents feel they need to be available 24/7 at the drop of a hat to show a home both for the sake of their sellers, and the buyers who call with the desire for instant information on properties.…

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photo of sales counselor on phone

The Quick Response – Online Sales Training: Lead Management 101

September 15, 2014

Having a dedicated online lead manager is a good position to create, fill, and train. Whether you are a new home builder, a real estate broker, or a real estate team, online sales is a very important aspect for your business. 90% of new home buyers begin their search online. The majority of people are going to take information from the builder, company or individual that provides the quickest response. All too often frustration begins…

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Do You Understand What A Facebook Page Admin Is?

February 18, 2013

Key Points to Facebook Fan Pages: Multiple administrators are important in case a personal account gets shut down The fan page is not tied to the personal account that has set up the page unless they are the only admin Your business should always be a page and not personal account with a business name You should always be able to like a business not have to friend it You can now change a name…

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Can You Outsource Online Sales, Social Media and Blogging?

October 9, 2012

It isn’t always easy to keep up with the myriad of tasks you have on your plate as a business owner.  Can you outsource your blogging, social media, and online sales? These three important aspects of your homebuilding business are definitely elements that need to be expertly addressed.  If you have a small office, and would like to keep your overhead costs down on employment, outsourcing to an expert may be your answer.  But how…

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Twitter: As Captain Kirk Would Say "Engage"

February 13, 2012

Did you answer the questions about your business in our last blog post?  That worksheet will help you decide whether you are marketing business to business or business to client. You have a different approach if you have a product to sell,  or a service.  You need to decide if you can reach your audience directly through twitter, or if you need to go to a middle man. As an example is your product such…

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How are You Making Twitter Work for Your Business?

January 26, 2012

Do you keep asking yourself how can twitter help my business? How can I use twitter? And what is the point? If so you are not alone. Many people get started on twitter and don’t know what they really want to use it for. It is not a business tool for everyone, but it can be a powerful business tool if used properly and with a plan. The types of questions you want to ask…

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