Let’s set the record straight: Your Online Sales Counselor (OSC) is not a one-person army. They’re not a magician who can wave a magic wand over lukewarm leads and produce closings. And they’re certainly not a plug-and-play solution that runs on autopilot. If your online sales program is struggling—or worse, crashing and burning—it’s not just about the OSC. It’s about the system surrounding them. Too often, home builders invest in the idea of an OSC without investing in the infrastructure and support they need to…
Read MoreInsomnia Plus Creativity Lights a Viral Spark
Sometimes insomnia can be a good thing. Many creative people are up in the wee hours of the morning working on projects and ideas. lately I’ve had so many ideas and projects floating around my head, I find it hard to sleep. Recently one of my mentors sent me a twitter DM saying, “You do not sleep because you are full of ideas that have feet attached to them.” So it was no surprise that…
Read MoreThe Three Rules of Bartending: Two Easily Apply To Social Networking
There are three rules to Bartending. Don’t talk about politics, don’t talk about sports, and don’t talk about religion. Back in my previous life as a bartender, before I traveled around the world and then landed in real estate, these three rules were golden. When your life depends on tips from customers the last thing you want to do is to alienate someone. Inevitably people at the bar were going to talk about these things.…
Read MoreSlow Economy Shouldn’t Equal Slow Response Time
Just answer the phone. Just send an email! Do you ever get frustrated when you aren’t getting quick answers to your questions? Well think of how your customers feel when the same thing happens to them. Do you know why, as an online sales consultant, I have so many people thanking me for my quick response to their questions? It’s because I do just that… I RESPOND! It’s an interesting world we live in. Everything…
Read MoreLet’s Have A Party! Blue Gypsy Bluesfest
I don’t know if it’s a mid life crisis or what, but the day before my 40th birthday (March 24th) I decided to give myself 6 months to throw the greatest real estate party Hampton Roads has ever seen! Put September 25th on your calendars folks. (Even if you aren’t in the real estate industry this party is going to be a lot of fun and you are welcome to attend!) No it’s not going…
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