The Budget Axe Falls (Again): How to Burn Down Your Sales Funnel with One Bad Decision

Here we go again. I’ve seen it before, and I’m seeing it now. Whenever the building industry slows down, the panic button gets slapped, and out come the budget-cutting machetes. And somehow, every single time, the Marketing Department is one of the first on the chopping block. It’s like an annual ritual: Market softens? Fire up the spreadsheets, folks! Line items must be slashed. But don’t worry, let’s totally ignore the fact that those “line items” are the only thing keeping new prospects trickling in…

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Embracing a Smart Phone: Removing My Head From The Sand

February 28, 2010

I’m finally stepped out of the dark ages…. I changed over to an iphone today. I’ve been waffling on this decision to move from a “dumb” phone to a “smart” phone for a while now. It’s funny, I don’t mind change when it comes to traveling. I love changing from country to country seeing new sights and experiencing new places. But I’ve never been a fan of technology. I don’t pick it up quickly so…

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Facebook Friend or Spammer?

February 17, 2010

I’ve never used the unfriend button until the other day. I didn’t get into a mortal fight with a friend, I didn’t take my toys and go home…no, I was getting too much spam! That’s right spam on facebook in the form of fan page suggestions and events. But they weren’t just any fanpage and events they were “How to make millions of dollars…blah blah blah.” These are the websites and the emails that I…

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Do Years Always Equal Experience?

February 15, 2010

Recently I read a tweet, “Wait, ur biz is paying 2 learn from someone w/ less than 2 years of experience. Isn’t that called an intern, at best an associate?” Interesting point, however experience comes in all kinds of forms. Life experience, people experience, job experience, and many skills cross over from industry to industry. So I guess it would depend on all the experience that a person has compiled over years of life, and…

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Gone Viral: I dont care about your farm, or your fish, or your park, or your mafia!!!

February 12, 2010

Have you seen the huge influx of weird fan pages popping up? People come up with the most bizarre combination of political views, vague references, passive aggressive behavior, and goofy ideas to create a fan page and see if other people will fan them. One of the things that I love about facebook is what a lot of people hate. I like to see the fan pages and groups people join because to be honest,…

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Passion: For WordPress, Websites, and Water Treatment

February 11, 2010

I love enthusiasm! I’m actually pretty excited because I’ve caught some amazing energy from Valerie Cudnik, the owner of Computer Design Graphics. I’ve been waffling on my website for Blue Gypsy, Inc, and Valerie is propelling me forward toward getting it up and running. I know I need to get cracking because www.bluegypsyinc.com is my online office, but I’ve been in a quandary about the idea of paying lots of money to have someone design…

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And The Winner Is….Great Design and Attentive Customer Service

February 4, 2010

And the winner is…… After 5 days and over 200 submissions from all over the world, I chose my logo. By running a contest through a crowdsourcing website called logomyway.com I found that it wasn’t only the design that won the race. It was also customer service. Something I wasn’t expecting at all when I decided to hold a contest to create my Blue Gypsy, Inc. logo. Kristen, the designer of my logo, not only…

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