Let’s talk about something that trips up a lot of OSCs, especially those just getting their feet under them: the difference between marketing messaging and your communication as an Online Sales Counselor. Yes, yes… I know you’re working for a home builder. And yes, marketing is super important. It drives interest. It tells the brand story. It pulls people in. But here’s the deal OSCs: you’re not marketing. You’re communicating. Once that lead hits your inbox, your job shifts from drawing attention to building connection.…
Read MoreGone Viral: I dont care about your farm, or your fish, or your park, or your mafia!!!
Have you seen the huge influx of weird fan pages popping up? People come up with the most bizarre combination of political views, vague references, passive aggressive behavior, and goofy ideas to create a fan page and see if other people will fan them. One of the things that I love about facebook is what a lot of people hate. I like to see the fan pages and groups people join because to be honest,…
Read MorePassion: For WordPress, Websites, and Water Treatment
I love enthusiasm! I’m actually pretty excited because I’ve caught some amazing energy from Valerie Cudnik, the owner of Computer Design Graphics. I’ve been waffling on my website for Blue Gypsy, Inc, and Valerie is propelling me forward toward getting it up and running. I know I need to get cracking because www.bluegypsyinc.com is my online office, but I’ve been in a quandary about the idea of paying lots of money to have someone design…
Read MoreAnd The Winner Is….Great Design and Attentive Customer Service
And the winner is…… After 5 days and over 200 submissions from all over the world, I chose my logo. By running a contest through a crowdsourcing website called logomyway.com I found that it wasn’t only the design that won the race. It was also customer service. Something I wasn’t expecting at all when I decided to hold a contest to create my Blue Gypsy, Inc. logo. Kristen, the designer of my logo, not only…
Read MoreCheck Out The Contest to Design Blue Gypsy Inc.’s Logo
Right now I’m fully engrossed with the creative process happening on LogoMyWay.com! With more than 3 days to go, in a 5 day contest, designers from all over the world are submitting ideas to help brand my new company Blue Gypsy, Inc., by creating a logo. Recently I told, @socialsonya, the boss chick at Wave Marketing, and the founder of an amazing new concept, the Geekette’s Club, that I wanted to hold a contest on…
Read MoreValues and Goals Go Hand-in-Hand
Since my last post was about values, I wanted touch on goals. Goal setting is always something I’ve felt passionate about. Values and goals go hand-in-hand and make up who you are. Once you define your values, the things that make you tick and how you want to operate your life, your business, and your online presence, the next step is to use those values to define your goals. Whether they are social media goals,…
Read MoreJeff Turner: "Social Media Is Value Driven"
Yesterday at Social Media @ the Beach, a local SM event in Hampton Roads, listening to the Keynote speaker, Jeff Turner, was like listening to an old friend. Actually one of my best friends…my Dad! Let me explain. My father has always been one of my mentors. I’m lucky. Not only is my father a great dad, and a successful business man, but he also was a mentor and coach to groups of CEO’s for…
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