When margins are tight, it’s tempting to look for places to cut costs. Too often, the OSC program ends up on the chopping block. On paper, removing a salary line or trimming bonuses may look like savings. In reality, it’s one of the most expensive mistakes a builder can make. An OSC isn’t just another role. They are the engine that converts costly digital traffic into real appointments and closed sales. Without them, your marketing dollars evaporate, your conversion rates sink, and the homes you…
Read More"I Sell Houses, I Do Not Sell Attention."
Okay did that get your attention? Recently I was reading through my twitter feed and a real estate professional had this written in their feed lamenting the fact that they lost a sale because someone said their follow-up was poor. As an Online Sales Consultant, and Lead Gypsy (CEO) of my new business, Blue Gypsy, Inc. a lead management service for builders and real estate professionals, I can tell you that attention is exactly what…
Read More"What? You’re Not Following Me? I’m Going To Take My Toys and Go Home!"
I’ve been hovering around 940 followers on twitter for a month or so now. I follow about 920 tweeters. They are not all the same people. Yet every day there are several more twitter followers in my inbox. Still…the number keeps bouncing between 940-945. For some people the above scenario would be annoying. They’d follow everyone who follows them to get their numbers up. And now with so many automated tools out there that will…
Read MoreRenew, Revise, Re-energize – We’re All Making Our Goals and Sharing Positive Energy for 2010
There’s just something about a new year that helps everyone reorganize themselves in business, in their personal lives…really in anything you can think of. Right now, in the world of social media, we get some insight into lots of goals being set by a myriad of people ranging the gambit of aspects of their lives. One of the greatest things about this instant contact we have with family members, old friends, new acquaintances and total…
Read MoreWhat is Blue Gypsy, Inc.?
Blue Gypsy, Inc. is my newest business endeavor. After 4 years of working in the field of lead management for New Home Builders as an Online Sales Consultant (OSC) I’m starting my own business. Blue Gypsy Inc. coming early 2010 will offer professional lead management services for builders and real estate professionals. But where does the name come from? Many people who’ve known me for a long time are familiar with my gypsy wandering soul.…
Read MoreNew Media New Year’s Resolutions…
In 2009 I think I’ve begun to embrace Social Media and integrate it with my current business. From my own personal blog writing, to using twitter and facebook both personally and professionally for networking and building community, I’ve pulled my head out of the sand. I’ve put aside my butter churn and my oil lamp and joined the new media stream with my exploration and use of social media. So where should I go next…
Read MoreQuicky Cute Christmas Story…I mean Social Media Story…
Okay so this time of year I become obsessed with these cute hard to find ornaments that are no longer in production. Yes these Opus n’ Bill ornaments are goofy and they make me smile. They remind me of the little kid inside that loves cartoons and comic books. My boyfriend actually got me hooked on them, he’s the biggest little kid with his Lego’s, love of opus, and if you’ve never seen a Wish…
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