From Click to Contract: Why Your OSC Can’t Do It Alone

Let’s set the record straight: Your Online Sales Counselor (OSC) is not a one-person army. They’re not a magician who can wave a magic wand over lukewarm leads and produce closings. And they’re certainly not a plug-and-play solution that runs on autopilot. If your online sales program is struggling—or worse, crashing and burning—it’s not just about the OSC. It’s about the system surrounding them. Too often, home builders invest in the idea of an OSC without investing in the infrastructure and support they need to…

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Hammer Happy Hour: How to Tweak Your Social Media Plan on Facebook

September 10, 2009

While I know I haven’t hit expert status yet, I’m just itching to start a social media consulting business. That, or at the very least, I’m ready to offer some free ideas to a few businesses that I’ve “fanned” because I think they may be teetering on the edge of losing their audience… I’ve quickly noticed that many people are getting onto facebook and twitter the same way they started web pages 10+ years ago.…

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Can You Have A Debate in 140 Characters?

September 5, 2009

After my last post about debates on facebook, I decided to see if it was possible to have a debate in 140 Characters. The other day my cousin posted a ridiculous video in his facebook status update which sparked an intense debate between myself and one of his friends about the health care system. As usual my cousin posted something controversial but didn’t, himself debate the issue. Sadly I don’t believe it’s because he’s above…

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Debates on Facebook: Like An American Jew Sitting Next to Two Arabs in an Old City Jerusalem Pizza Parlor

September 4, 2009

In social media, interacting though facebook, twitter and the like can be a dialogue. I see people updating most often with the literal, “what they are doing.” (I do this as well) But less often status updates express thoughts, ideas and beliefs. It’s as if for the most part no one wants to rock the boat and put something up that “friends” or “followers” might not find agreeable. And when we do post something controversial…

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