Hiring an Online Sales Counselor (OSC) is like finding a unicorn that can juggle fire while smiling at strangers and analyzing a spreadsheet—all at the same time. No one person is going to nail every skill on the wishlist: people skills, task management, analytical thinking, adaptability, emotional stability, and the drive to perform. That’s why tools like the DiSC assessment can be incredibly helpful—not as a crystal ball, but as a flashlight to illuminate learning styles, communication patterns, and potential red flags. Over the years,…
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Mentoring, Coaching, and Goals for The New Year
You may or may not have noticed that I didn’t create any new blog posts in October or November… for those of you who follow me on LinkedIn or social media, you know I lost one of my greatest mentors at the beginning of October. My father. From an early age, my dad taught me the value of hard work, perseverance, and kindness. He led by example, demonstrating the importance of integrity in everything we…
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Understanding What OSCS Do Daily, Weekly, Monthly
In our blog post, “We Are All on The Same Team,” one of the keys to leading your organization is to understand what an online sales counselor does, not just in general but day-by-day, week-by-week and month-by-month. This means understanding the purpose of their position and what needs to happen as a whole. We have a million posts on here about what an OSC’s purpose is. But as a reminder, they are not an order…
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We Are All on The Same Team
Marketing, sales, and online sales are all on the same team. We need to put that into practice, especially when it’s easy to slip into a scarcity mindset. Recently I heard two different stories that inspired this blog post. One was of someone at leadership level disparaging OSCs and what they do…because numbers are down. The other was of salespeople disparaging OSCs and what they are doing…because numbers are down! In the first case, I…
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OSCs Are Driven When You Give Them the Right Car
An OSC is going to be just as driven as a sales agent to create sales for the company as long as you give them the right vehicle to do so. That vehicle means having the right: Company Support Pay Structure Tools Training Company Support – The gas that fuels the car Energy is everything. The tone set by the leadership of the company can make or break a program. This role needs to have…
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Guest Post: Customer Experience in the Fast Lane: A Key to Closing Home Sales
Guest Post by Greg Bray President of Blue Tangerine Founder & Home Builder Digital Marketing Podcast Founder of the Home Builder Digital Marketing Summit October 18-19, 2023 in Denver Pioneering home builders have started to embrace the reality of selling homes completely online. However, buying a home online does not mean the process will be completely self-service. A new home is often the largest purchase someone will ever make, buyers will have questions along the…
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Don’t Say I Don’t Know: An OSC’s Guide to Building Trust – Scenario Three
The past couple of posts have explored how to build trust and not use the words, “I don’t know.” It’s not that we are trying to be dishonest when we don’t know the answer check out Scenario One for situations where we just may not know the information because we are new, or we haven’t committed something we SHOULD know to memory. Or that we are trying to be deceptive when we haven’t been given…
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