In our last blog post about One Team, One Experience I talked heavily about alignment. If the move from online to onsite is done well, it should feel natural from the buyer’s perspective. Exciting, even. The OSC should be building anticipation, not creating confusion. It should sound more like: “I’d love for you to meet my good friend; they’re going to have a much better handle on those specific house questions and help you take the next step.” That is a handoff. Not:…
The Three Rules of Bartending: Two Easily Apply To Social Networking
There are three rules to Bartending. Don’t talk about politics, don’t talk about sports, and don’t talk about religion. Back in my previous life as a bartender, before I traveled around the world and then landed in real estate, these three rules were golden. When your life depends on tips from customers the last thing you want to do is to alienate someone. Inevitably people at the bar were going to talk about these things.…
Embracing a Smart Phone: Removing My Head From The Sand
I’m finally stepped out of the dark ages…. I changed over to an iphone today. I’ve been waffling on this decision to move from a “dumb” phone to a “smart” phone for a while now. It’s funny, I don’t mind change when it comes to traveling. I love changing from country to country seeing new sights and experiencing new places. But I’ve never been a fan of technology. I don’t pick it up quickly so…
Do Years Always Equal Experience?
Recently I read a tweet, “Wait, ur biz is paying 2 learn from someone w/ less than 2 years of experience. Isn’t that called an intern, at best an associate?” Interesting point, however experience comes in all kinds of forms. Life experience, people experience, job experience, and many skills cross over from industry to industry. So I guess it would depend on all the experience that a person has compiled over years of life, and…
Jeff Turner: "Social Media Is Value Driven"
Yesterday at Social Media @ the Beach, a local SM event in Hampton Roads, listening to the Keynote speaker, Jeff Turner, was like listening to an old friend. Actually one of my best friends…my Dad! Let me explain. My father has always been one of my mentors. I’m lucky. Not only is my father a great dad, and a successful business man, but he also was a mentor and coach to groups of CEO’s for…
2 Blogs, Or Not 2 Blogs…That is My Question 2 YOU!
Last night I attended “Entering the Blogosphere” at the Social Media Club Virginia Beach. Now of course if you are reading this blog, you know I already blog and you may know that I have two blogs! Now here’s my dilemma, and I need some insight and feedback from you all if you are reading it, should I combine my two blogs? Okay first, just so you know, the “Boss Chick” at Wave Marketing says…
Social Media Suicide May Only Be A Mouse Click Away:Think Before You Tweet
I just read a great blog post by Sara Meany of Comet Branding, 7 Surefire Ways to Sabotage Your Professional Brand in Social Media. For the most part I think these are 7 very solid points about professional branding. When you have a social presence out in the online stream of information, both your own personal presence as well as your company’s brand, you have a certain responsibility to think before you talk (Write, blog,…
Cross Marketing and Social Media: Two Peas in a Pod
Cross marketing and Social Media just go together like peanut butter and chocolate… I work for a local builder who buys local, hires local, lives local and stays local. I also do all the social media for the builder. Lately I’ve been on a quest to promote local businesses. It just makes sense. If you employ the 80-20 rule when using social media, you really only want to be talking about yourself 20% of the…