In our last blog post about One Team, One Experience I talked heavily about alignment. If the move from online to onsite is done well, it should feel natural from the buyer’s perspective. Exciting, even. The OSC should be building anticipation, not creating confusion. It should sound more like: “I’d love for you to meet my good friend; they’re going to have a much better handle on those specific house questions and help you take the next step.” That is a handoff. Not:…
Lead Conversion Optimization: Lead a Horse To Water…And Make Them Drink
My previous blog post talked about developing a system to manage your leads. If you generate leads and then do not have a systematic way to deal with them, you might as well not have paid to generate the leads. Darin Persinger of Productivity Junkies has some great insights in the following video into the topic of Lead Conversion Optimization. The fact is you can’t convert a lead if you don’t have a system. But…
Lead Management: Having a System
When I tell people my business is Lead Management, sometimes I get weird looks. What is that? What do you mean lead management? Do you generate leads for clients? Lead generation and lead management are two different things. You can’t have one without the other. But if you only generate leads and you don’t manage them you might as well not bother. There are services out there, especially in the real estate realm, that will…
Grassroots Efforts: Cold Calling Under Rated Along With Other Outbound Marketing
I know, you are all cringing right now. Yuck I hate it when someone calls me unsolicited and asks me to do something, pay something, buy something, or well…something! You hear so much about inbound marketing these days, is outbound marketing dead? Just one aspect of outbound marketing is cold calling. These days it seems that people are not only against cold calls, but they are into scheduling their phone calls as well. It is…
Is Lead Management The Same as Gardening?
The other day I attended my first networking luncheon in Northern Virginia. I just moved recently and now that I’m starting out from scratch, it’s an interesting process. Sometimes networking is a little bit like traveling around the world. There are set questions that people ask as soon as you meet them. With travel it was the where have have you been, where are you going how long are you traveling variety of question. But…
Realtors: Should You Push Your Listings on Facebook and Twitter?
Are twitter and facebook the best places to push out your listings? If all I ever did was talk about my travels around the world, people would shut their ears, roll their eyes, and walk away. If people can’t identify with what you are doing they tend to filter it out. The same goes for listings on facebook and twitter. I’ve noticed one local brokerage puts out listings only on twitter, and they do it…
And the Miss Understanding…OSC’s Pay Attention, That’s Their Job!
In my last post I talked about an agent who put out a public tweet on losing a sale due to perceived lack of follow-up on the part of a customer… My intention was never to slam this agent nor make her look bad. (hence I kept the name out of it) And for the record, this is an excellent agent with an amazing track record. The point of my post, and if I missed…
"I Sell Houses, I Do Not Sell Attention."
Okay did that get your attention? Recently I was reading through my twitter feed and a real estate professional had this written in their feed lamenting the fact that they lost a sale because someone said their follow-up was poor. As an Online Sales Consultant, and Lead Gypsy (CEO) of my new business, Blue Gypsy, Inc. a lead management service for builders and real estate professionals, I can tell you that attention is exactly what…