Let’s get this out of the way right now: I am not a CRM implementation expert. My job is to train and strategize with Online Sales Counselors (OSCs) and companies to help them thrive in their roles and their adoption of the CRM across all departments. It’s important for the marketing, sales, and online salespeople to all be rowing in the same direction when it comes to big tools like the CRM. I’ll give you the ideas and the parameters, but I leave the nitty-gritty of CRM setup to the techies and specialists. What I do know is what a CRM should be able to do for you as an OSC in the homebuilding industry. It’s up to you to become the expert on the platform your company uses. And let’s be honest—often OSCs end up being the CRM experts in their companies. So, roll up your sleeves, dive in, and figure it out. Here’s the good news: there are resources everywhere. Your CRM likely has a support team, a knowledge base, and (bless the internet gods) YouTube. You can Google just about anything these days. Or—and here’s a crazy idea—you can play with it. Tinker, explore, and press all…
Read MoreDo Years Always Equal Experience?
Recently I read a tweet, “Wait, ur biz is paying 2 learn from someone w/ less than 2 years of experience. Isn’t that called an intern, at best an associate?” Interesting point, however experience comes in all kinds of forms. Life experience, people experience, job experience, and many skills cross over from industry to industry. So I guess it would depend on all the experience that a person has compiled over years of life, and…
Read MoreGone Viral: I dont care about your farm, or your fish, or your park, or your mafia!!!
Have you seen the huge influx of weird fan pages popping up? People come up with the most bizarre combination of political views, vague references, passive aggressive behavior, and goofy ideas to create a fan page and see if other people will fan them. One of the things that I love about facebook is what a lot of people hate. I like to see the fan pages and groups people join because to be honest,…
Read MorePassion: For WordPress, Websites, and Water Treatment
I love enthusiasm! I’m actually pretty excited because I’ve caught some amazing energy from Valerie Cudnik, the owner of Computer Design Graphics. I’ve been waffling on my website for Blue Gypsy, Inc, and Valerie is propelling me forward toward getting it up and running. I know I need to get cracking because www.bluegypsyinc.com is my online office, but I’ve been in a quandary about the idea of paying lots of money to have someone design…
Read MoreAnd The Winner Is….Great Design and Attentive Customer Service
And the winner is…… After 5 days and over 200 submissions from all over the world, I chose my logo. By running a contest through a crowdsourcing website called logomyway.com I found that it wasn’t only the design that won the race. It was also customer service. Something I wasn’t expecting at all when I decided to hold a contest to create my Blue Gypsy, Inc. logo. Kristen, the designer of my logo, not only…
Read MoreCheck Out The Contest to Design Blue Gypsy Inc.’s Logo
Right now I’m fully engrossed with the creative process happening on LogoMyWay.com! With more than 3 days to go, in a 5 day contest, designers from all over the world are submitting ideas to help brand my new company Blue Gypsy, Inc., by creating a logo. Recently I told, @socialsonya, the boss chick at Wave Marketing, and the founder of an amazing new concept, the Geekette’s Club, that I wanted to hold a contest on…
Read MoreValues and Goals Go Hand-in-Hand
Since my last post was about values, I wanted touch on goals. Goal setting is always something I’ve felt passionate about. Values and goals go hand-in-hand and make up who you are. Once you define your values, the things that make you tick and how you want to operate your life, your business, and your online presence, the next step is to use those values to define your goals. Whether they are social media goals,…
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