Let’s talk about something that trips up a lot of OSCs, especially those just getting their feet under them: the difference between marketing messaging and your communication as an Online Sales Counselor. Yes, yes… I know you’re working for a home builder. And yes, marketing is super important. It drives interest. It tells the brand story. It pulls people in. But here’s the deal OSCs: you’re not marketing. You’re communicating. Once that lead hits your inbox, your job shifts from drawing attention to building connection.…
Read MoreAnd the Miss Understanding…OSC’s Pay Attention, That’s Their Job!
In my last post I talked about an agent who put out a public tweet on losing a sale due to perceived lack of follow-up on the part of a customer… My intention was never to slam this agent nor make her look bad. (hence I kept the name out of it) And for the record, this is an excellent agent with an amazing track record. The point of my post, and if I missed…
Read More"I Sell Houses, I Do Not Sell Attention."
Okay did that get your attention? Recently I was reading through my twitter feed and a real estate professional had this written in their feed lamenting the fact that they lost a sale because someone said their follow-up was poor. As an Online Sales Consultant, and Lead Gypsy (CEO) of my new business, Blue Gypsy, Inc. a lead management service for builders and real estate professionals, I can tell you that attention is exactly what…
Read More"What? You’re Not Following Me? I’m Going To Take My Toys and Go Home!"
I’ve been hovering around 940 followers on twitter for a month or so now. I follow about 920 tweeters. They are not all the same people. Yet every day there are several more twitter followers in my inbox. Still…the number keeps bouncing between 940-945. For some people the above scenario would be annoying. They’d follow everyone who follows them to get their numbers up. And now with so many automated tools out there that will…
Read MoreRenew, Revise, Re-energize – We’re All Making Our Goals and Sharing Positive Energy for 2010
There’s just something about a new year that helps everyone reorganize themselves in business, in their personal lives…really in anything you can think of. Right now, in the world of social media, we get some insight into lots of goals being set by a myriad of people ranging the gambit of aspects of their lives. One of the greatest things about this instant contact we have with family members, old friends, new acquaintances and total…
Read MoreWhat is Blue Gypsy, Inc.?
Blue Gypsy, Inc. is my newest business endeavor. After 4 years of working in the field of lead management for New Home Builders as an Online Sales Consultant (OSC) I’m starting my own business. Blue Gypsy Inc. coming early 2010 will offer professional lead management services for builders and real estate professionals. But where does the name come from? Many people who’ve known me for a long time are familiar with my gypsy wandering soul.…
Read MoreNew Media New Year’s Resolutions…
In 2009 I think I’ve begun to embrace Social Media and integrate it with my current business. From my own personal blog writing, to using twitter and facebook both personally and professionally for networking and building community, I’ve pulled my head out of the sand. I’ve put aside my butter churn and my oil lamp and joined the new media stream with my exploration and use of social media. So where should I go next…
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