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The Builder Marketing Summit has wrapped up for another year, and after two fast and furious days in Dallas, I walked away energized, full of ideas and, as always, wishing there had been just a little more time to talk with everyone. This was my fourth year joining Greg Bray of Blue Tangerine and Kevin Weitzel of Outhouse for the Summit, where they once again gave me free rein to lead the Online Sales Counselor track. That opportunity means a lot to me because there simply aren’t many industry events…
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“Everyone knows something you don’t… learn from them.” It’s a simple phrase, but one that’s resonated with me for decades. I’m not even sure where I first heard it, but it’s become part of who I am and how I approach life. Long before Blue Gypsy. Long before I was speaking at conferences or teaching classes. Before I ever became an Online Sales Counselor. It’s a mindset I’ve carried with me from experience to experience…country to country. I learned it years ago while traveling the world. Every place I visited…
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It’s finally here! My new book, Attract, Engage, Convert is now available on Amazon and I couldn’t be more excited! This book is for builders, OSCs, marketing teams, sales leaders, and anyone trying to make sense of what really works and how to set up a successful OSC program. It’s built from nearly two decades in the trenches, helping builders and OSCs create meaningful, intentional online sales programs. And it was a labor of love. Even better, builders are already buying copies for their OSC teams. That’s exactly what I hoped…
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Time flies when you’re building dreams—and helping others do the same! As I sit down to reflect on Blue Gypsy Inc.’s 15th anniversary, I can’t help but chuckle at how this milestone snuck up on me, much like that epiphany I had years ago in South Africa. I was a dive instructor in Sodwana Bay, gearing up to celebrate my 33rd birthday with friends, when it hit me: I wasn’t beginning my 33rd year on the planet I was ending it and actually starting my 34th year! All of a…
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Hey everyone, it’s Leah here from Blue Gypsy Inc.! I wanted to take a moment to talk about something that’s been on my mind since I got back from the Women in Residential and Commercial Construction conference in Arizona. I had the honor of leading a roundtable on Creating the Ultimate Customer Experience, and let me tell you—it was an incredible experience engaging with builders, remodelers, and other industry professionals who are as passionate about this business as I am. There were so many amazing speakers and thought-provoking ideas shared…
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4th Annual Online Homebuyer Mystery Shop Report In the ever-changing arena of new home building, the role of Online Sales Counselors (OSCs) has proven indispensable. The 4th Annual Online Homebuyer Mystery Shop Report, a collaborative effort between Melinda Brody & Company, Denim Marketing, and Blue Gypsy Inc., sheds light on this crucial role. This annual report serves as a barometer for industry standards and practices, offering insights that help refine the strategies of home builders across the nation. Collaboration Driving Insights Each year, Melinda Brody & Company, known for their…
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It’s funny. If you had told me I’d be doing Blue Gypsy Inc. for 13 years, my first response would have been, “I spent 13 years traveling around the world, I can’t imagine spending 13 more owning my own business, and not getting out on any adventures.” Little did I know what an adventure owning my own business would be. From the beginning I knew I was going to be an active participant in the home building industry… after all, I spent 4 years prior to starting Blue Gypsy Inc.…
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Every day this week in Florida, I’ve woken up at 2am. And then I start reflecting on the day, the week, and really this entire year. It’s amazing how much planning goes into an event like the Tropical Sales Retreat. And I also reflect on how grateful I am on so many levels. Grateful to Roland Nairnsey for taking me up on my offer to do an OSC track at the conference. Grateful for my friends in the industry – Alexis Udine, Heidi Schroeder, and Lauren Loy who helped teach…
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My LinkedIn says I joined Blue Gypsy Inc. 11 years, 11 months ago. This December Blue Gypsy Inc will turn 12 years old! And just like any tween my business has gone through a variety of transformations over the past 12 years as I’ve found my passion and Blue Gypsy Inc.’s purpose. I remember when I passed a major milestone of having been in the building industry longer than the number of years I traveled. I spent 13 years traveling around the world, and 16 and counting in the building…
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As a new home builder did you really just tell me that? Did you really just say that? The worst thing you can do in this current climate is to throttle your OSC income or change the way they are compensated because you feel like they are, “Making too much money.” Don’t kill your unicorn. There is a misconception sometimes when appointments increase – that “anyone can do this job.” Get that out of your head right now! I mean it. Your online sales counselors are over worked, and the…
TweetsGiving a Social Media Charity Event: What Top Ten Things Are You Grateful For?
Who would have thought that when I started my exploration of social media, it would become an addiction. But I’ve begun to realize the powerful way you can help promote change through the use of these social outlets. Most recently I’ve encountered a great way to pay it forward. Now I find myself, through social media avenues, helping to co-ordinate TweetsGiving Virginia Beach, a charity event with some great folks I’ve met through social networking.…
I’ve Known Beaches….But Social Media By The Beach?
I’ve known beaches…But I never knew social media and the beach went together until recently. And never did I think I’d be involved in planning a social media event at the beach! As a dive instructor and sailboat captain for 7 years I’ve known my share of beaches. I’ve done Tai Chi by the sea, and soaked in the ancient aura of the exotic tropical spice island of Zanzibar. I lived on the beach in…