In our last blog post about One Team, One Experience I talked heavily about alignment. If the move from online to onsite is done well, it should feel natural from the buyer’s perspective. Exciting, even. The OSC should be building anticipation, not creating confusion. It should sound more like: “I’d love for you to meet my good friend; they’re going to have a much better handle on those specific house questions and help you take the next step.” That is a handoff. Not:…
Blowing Up The Marketing Funnel In New Home Sales
Recently at the International Builders’ Show in Las Vegas, I had the pleasure of moderating a panel of marketing experts both in and outside of new home builder’s offices. We talked about the changing dynamic of lead generation and how builders see the buyers journey verses how buyers really want to take that buyer journey. At the beginning of our presentation, we blew up the notion of a funnel. Take a look at our…
Understanding What OSCS Do Daily, Weekly, Monthly
In our blog post, “We Are All on The Same Team,” one of the keys to leading your organization is to understand what an online sales counselor does, not just in general but day-by-day, week-by-week and month-by-month. This means understanding the purpose of their position and what needs to happen as a whole. We have a million posts on here about what an OSC’s purpose is. But as a reminder, they are not an order…
Marketing and Online Sales Goes Together Like Peanut Butter and Jelly
When you try to think of two things that naturally go together for some reason peanut butter and jelly come to mind. Okay maybe it’s just my mind. Maybe it’s because there was a long streak in 5th grade where all my mom sent to school with me was peanut butter and jelly. Maybe it’s because to this day it’s one of my favorite comfort foods, or maybe it’s because they complement each other so…
Online Sales Counselors, Sinking Ships, Mindset, Mindshift, Energy, and the Customer Experience
Did that catch your attention? I’m going to tell you a story here. Right now, there is a lot of scarcity mindset going around. I hear OSCs concerned about not getting enough leads, or not setting enough appointments, and for some of them they equate this with not making enough money or even being fearful of losing their jobs. This, in turn stresses them out because they can’t pay their bills, which is understandable, but…
Random Gypsy Ramblings: How to Keep an Abundant Mindset
Little known fact, one of my first blogs I ever had was called Random Gypsy Ramblings. It told many storied about my travels around the world and my inner thoughts. I long since let go of that blog, and with it a lot of published articles. I think though I need to bring it back to the Blue Gypsy Inc. Blog. Sometimes I think it’s important to know the origin of where people’s ideas come…
Upcoming Webinar: Motivation in the Market at Denver HBA
I’m excited to be a part of this educational session at the HBA of Metro Denver’s Sales & Marketing Council. It’s free to attend and you’ll gain some motivation and insights from Neneh Biffenger, Builder Business Development at Invalesco Real Estate, Troy Arnold, Branch Manager at Well Fargo Home Mortgage, and Alisa Poncher, President Strategic Business Specialists, and of course me! Join us for this power hour June 12, 2023 at 8:30am MST.
Live Training Opportunity for Online Sales Counselors
It’s rare that there are actual opportunities for OSCs to sharpen their skills and be surrounded by a group of their peers. So often OSCs work in a bubble with-in a company, and very few people truly understand what their role is and what they do. This year, Blue Gypsy Inc. is partnering with Blue Tangerine and Outhouse to present an OSC training track at the Home Builder Digital Marketing Summit. We realized that when…
BGI’s OSC University – Live Education and Virtual Support
There aren’t enough educational opportunities out there for Online Sales Counselors to further their career. Many times, OSCs are dependent on their companies to hire trainers and coaches like me to come in and help. (And there aren’t many of us!) Are you an OSC that wants to find your own training, coaching, and mentoring? What if you’ve had a taste of coaching and training and would like to try out other flavors? Wouldn’t it…
Value vs. Pricing – Consulting and Training is the Same as Selling a House
As a builder, I would never want you to chase your competitor’s pricing to the bottom. As a consultant, strategist, coach, and trainer why would you want me to? Remember the old saying, “You get what you pay for?” That’s true in the training realm as well. No matter how much you think you know about the online sales program, there’s so much you don’t know. I know this because I talk to companies with…
You Can’t Train Online Sales in a Bubble
This is how the conversation often starts. Someone says to me, “I need training for my OSC.” If the online sales program already exists there are several things that probably need to happen. One, for sure, is training. Especially if you have an OSC that’s only been doing this job for the last couple of years or less. But is training the first thing you need? Maybe not. And it may not just be about…