In our last blog post about One Team, One Experience I talked heavily about alignment. If the move from online to onsite is done well, it should feel natural from the buyer’s perspective. Exciting, even. The OSC should be building anticipation, not creating confusion. It should sound more like: “I’d love for you to meet my good friend; they’re going to have a much better handle on those specific house questions and help you take the next step.” That is a handoff. Not:…
Manifesting a Retreat for OSCs at the New Homes Sales + Tropical Retreat
When you look up kindness in the dictionary you may see a picture of Roland Nairnsey of New Homes Sales +. While he’s been in the industry for a long time, and I’d heard his name and wonderful things about him for years. I didn’t meet him until the end of last year. Immediately I could feel his positive energy and kindness resonate. Let me backtrack with a short story. Back in February of 2020,…
Company Culture and National Holidays
How many companies are giving their employees today off? Today is Good Friday and this evening is the start of Passover. Easter is this Sunday, and Passover lasts a week. Are your teams getting any time off? Other important world holidays include the fact that we are smack dab in the middle of Ramadan. (It started April 1st and ends May 1st) And this month there are a whole slew of important Hindu and Sikh…
Even Coaches Have Their Own Coaches – Join Mine at Unlock Live
As an online sales counselor trainer and coach I’m very good at identifying my trainees’ strengths and areas of opportunity for growth and learning so that I can coach them to be the very best. With a 16 year career in the building industry and the opportunity to work with many different builders across the country over the years, I’m also very good at helping to strategize with builders and leaders to work on their…
Lessons from an OSC: 4 Strategies to Build a Successful Coming Soon Community Plan and Create Confident VIPs
Guest Post by Kaylee Daum Senior Online New Home Specialist Epcon Communities It’s 3:52pm on a Tuesday. Your inbox dings and you have a new email from your Marketing team– The VIP campaign to start promoting your next new home community is about to go live. The community signage has been installed on-site, promoted posts on social are ready to go, email blasts to your existing CRM database are about to commence, and 2,700 direct…
Don’t Miss Extreme Makeover Sales Edition at IBS in Orlando February 9th
Are you going to IBS? If you are don’t miss this fun fast paced game show style presentation Extreme Makeover Sales Edition: Empowering your OSC to Guide Sales Conversion & Customer Experience. Wednesday February 9th at 9:15am in W-315. With a superstar group of Online Sales Counselor experts in the home building industry you’ll be able to walk away with a better understanding of how to pair your OSC with your marketing strategy to provide…
Blue Gypsy Inc. 11 Years, 11 Months
My LinkedIn says I joined Blue Gypsy Inc. 11 years, 11 months ago. This December Blue Gypsy Inc will turn 12 years old! And just like any tween my business has gone through a variety of transformations over the past 12 years as I’ve found my passion and Blue Gypsy Inc.’s purpose. I remember when I passed a major milestone of having been in the building industry longer than the number of years I traveled.…
Has Follow Up Improved From Last Year? Our Results Are In…
In the 2nd Annual Homebuyer Mystery Shop Blue Gypsy, Inc. got together with Melinda Brody & Company and Denim Marketing to shop 50 new home builders across the country. We looked at national, regional, and local builders and spent 30 days tracking the follow-up a customer would receive if they submitted an inquiry with their name, phone number, and a question. As usual, we looked at speed of follow-up, frequency, and diversity of touch points.…
Transformation: Don’t Miss the Women in Residential Construction Virtual Event
I’m excited to participate as a roundtable speaker in this year’s Women in Residential Construction’s live online event. The 2-day conference will take place on October 27-29th. This marks the 7th annual event for the organization. I’ve had the good fortune to attend this event in person and virtually over the past couple of years and it never disappoints. It’s always packed with inspirational speakers, idea generation, and sisterhood. The online version is a way…
Hiring a Unicorn – Lasso Webinar
I had the privilege of giving a talk to the Lasso community recently on what it takes to embark on “Hiring a Unicorn.” According to the Oxford Languages definition, a unicorn is “something that is highly desirable but difficult to find or obtain.” While unicorns are simply fictional, in the world of new home construction, finding that unicorn takes on a whole new meaning. The role of an Online Sales Counselor (OSC) is truly one…
Having an Abundance Mindset
Speaking with Kimberly Mackey this month about having an abundance mindset and how you can utilize this in your daily life both personally and professionally was such an uplifting experience. Over the past few years as I’ve grown my business a few concepts from abundance resonate with me. One of my favorites is it’s not pie. It’s not like because one person gets a slice there is less for you. That’s so true in the…