Lead Management 3 | Blue Gypsy Inc.

No One is Dying: Ways to Manage Your Time as an OSC

With the onset of COVID and the current climate in the building industry, having time as an OSC is nonexistent. Homebuyers are forced to begin their search online whether they like it or not. Even prior to the pandemic, the internet has become the top source when searching for a new home. With the amount…

A Love Affair with CRM: An OSC’s Real World Ups and Downs with 3 Different Programs

In honor of Valentine’s Day, we give you a brief love affair with Customer Relationship Management tools (CRMs) and how one OSC describes her relationship with them. We will remove names to protect the innocent and the guilty – both the OSC’s name, and the CRMs. But let’s just call this a cautionary tale. …

Have Online Sales Systems In Place BEFORE The Home Building Market Changes

Systems need to be in place if you want to grow and maintain during the highs and lows of the new home building market. People will always be buying real estate, it’s just their methods and what’s important to our buyers changes as the market fluctuates. This is the toughest point to get across in…

Quick Tip Tuesday: Possession vs. Ownership

This may be controversial in some circles but I feel this is a really important part of online lead management. If you are familiar at all with the online sales program — and lets face it, if you weren’t you wouldn’t be here — then you know that an online sales counselors job…

Metrics Aren’t Everything…WHAT?

There, I said it. Metrics are not everything when it comes to a well-oiled Online Sales Counselor program. Especially in the Age of COVID. I just blew the minds of many people including all my perfectionist OSC’s. You know how I know this? I’m nominating several of my past OSC’s I’ve trained for National Awards…

Online Sales Counselors Need to be The CRM Expert for New Home Builders

I am a coach, a mentor, a trainer, a consultant. I am not technical support or here to set up your Customer Relationship Management tool (CRM.) Why? Because the only way to become an expert in your CRM is to dive in, learn it, break it, fix it, and as Nike used to say, Just…

The Results Are In! Is Follow Up Your Weakest Link?

homebuyer mystery shop landing page header

Blue Gypsy Inc. Partnered with Melinda Brody & Company and Denim marketing to shop 50 new home builders across the country. We spent 30 days tracking the follow up processes and examined speed, frequency of messaging and diversity of touch points. The results will shock you. Or maybe not. In our mystery shop we…

Quick Tip Tuesday Video – How To Optimize Live Chat

Today’s Quick Tip for Online Sales Programs in the Building Industry is about Live Chat. If you are going to have your OSC utilize Live Chat you need to make sure these 3 things are happening. I’ve always been on the fence about live chat because all too often I’ve seen this become a band-aid…

Don’t Burn Out Your Online Sales Counselor

Look, I’ve been doing this since 2007. Back when I began as an OSC we did not have the same kind of marketing and lead generation as we do now. I worked for a builder that sold about 350 or more homes per year, and back then we said if an OSC was doing 20-25%…

CRM – Should it Integrate with Your New Home Builder Software?

CRM Customer Relationship Management for new home builders

So, I get this question a lot! Or I get this statement… “We don’t want to change CRM’s because it integrates with our contract writing, purchasing, building etc… software we already have.” Here’s the thing. Some of the companies tack on an inferior Customer Relationship Management tool, (CRM) so that you will utilize their entire…