2021 Thoughts and Holiday Wishes from Blue Gypsy Inc.

I’m not going to weigh you down with a ton of goal setting rules and regulations. Just a few quick thoughts before we slide into the next year.  While 2020 has had it’s ups and downs for many, for the most part the building world has been fast and furious. Record breaking sales have happened…

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3 Blue Gypsy Inc. Trained Online Sales Counselors Going For Gold at Nationals 2021

Three Blue Gypsy Inc. trained OSC’s have already been awarded silver for OSC of the year and are going for gold at the NAHB Nationals 2021. Awards and recognition are well deserved this year and that’s why I nominated Charla Ellenbrand at Elite Homes in Louisville, KY, Brittany Richardson at Epic Homes in Littleton, CO,…

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Quick Tip Tuesday: Possession vs. Ownership

    This may be controversial in some circles but I feel this is a really important part of online lead management. If you are familiar at all with the online sales program — and lets face it, if you weren’t you wouldn’t be here — then you know that an online sales counselors job…

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The Power of Abundance – Blue Gypsy Inc’s 5 Pillars for Helping Homebuilders

Inspiration from Teri Karjala

It’s interesting. I just had a conversation with someone in the home building industry and as always the topic of abundance came up. (Because I bring it up because it’s so important to me!) I am a STRONG believer in the powerful mindset of abundance. And yet, when I look at the 5 pillars on…

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Quick Tip Tuesday Video for Online Sales Programs – Understanding Metrics

In our last blog post we talked about metrics for online sales counselor programs, but it’s really important to understand that in the age of COVID things have changed, and it’s important to adjust expectations in order to maximize ROI on online leads. Right now more “walk-in” traffic is coming through the Online Sales Counselors…

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Metrics Aren’t Everything…WHAT?

Metrics aren't everything

There, I said it. Metrics are not everything when it comes to a well-oiled Online Sales Counselor program. Especially in the Age of COVID.  I just blew the minds of many people including all my perfectionist OSC’s. You know how I know this? I’m nominating several of my past OSC’s I’ve trained for National Awards…

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Online Sales Counselors Need to be The CRM Expert for New Home Builders

I am a coach, a mentor, a trainer, a consultant. I am not technical support or here to set up your Customer Relationship Management tool (CRM.) Why? Because the only way to become an expert in your CRM is to dive in, learn it, break it, fix it, and as Nike used to say, Just…

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Podcast: Kevin, Greg and I Chat About the Importance of Online Sales

Have you heard of The Home Builder Digital Marketing Podcast? Kevin Weizel at Outhouse – amazing interactive floor plans, digital renderings, and virtual tours for builders and Greg Bray at Blue Tangerine – incredible websites and marketing for new home builders, joined forces to bring you a great industry podcast chalked full of important information…

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Roles, Responsibilities, and Expectations of the OSC and the Online Sales Counselor Program

Recently I needed to write up a detailed description for a client of the roles, responsibilities and expectation of the OSC. While this company already had an OSC program previously it wasn’t set up for optimum sales.  It’s important to understand what an OSC is supposed to do – like make the appointment. And not…

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Eat That Frog – Time Blocking for Online Sales Counselor Success

The other day I was in a mentoring session with one of my new trainees. She’s fantastic! She is a sponge and absorbs everything I teach her.  She has been thrown into a very busy OSC program with lots of leads being generated. Already we are realizing that we are at 50 leads per week…

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