Lead Management 4 | Blue Gypsy Inc.

Building the Bridge Between Online Sales and Marketing

While your online sales counselor should not be the same person in charge of your marketing, there are many reasons why these two departments within a new home builder’s office should collaborate. It may seem fairly obvious that the marketing department’s job is to create awareness, drive traffic to the website, and generate leads. Just…

Follow Up – How Many Times Should You Contact a Lead

Follow Up. The other day in one of the professional groups I belong to on Facebook I saw someone lamenting the fact that prospects were not returning his emails. He asked, “How long do you follow up before you just feel like you are being a pain?” I was astounded by the answers given by…

Prequalfying Leads and Safety for Real Estate Agents

Recently the tragic kidnapping and murder of Beverly Carter, a prominent real estate agent in Jackson, Tennessee has placed a renewed focus in on job safety for real estate agents. The sad fact is that real estate agents feel they need to be available 24/7 at the drop of a hat to show a home…

Lead Conversion Optimization: Lead a Horse To Water…And Make Them Drink

My previous blog post talked about developing a system to manage your leads. If you generate leads and then do not have a systematic way to deal with them, you might as well not have paid to generate the leads. Darin Persinger of Productivity Junkies has some great insights in the following video into the…

Lead Management: Having a System

When I tell people my business is Lead Management, sometimes I get weird looks. What is that? What do you mean lead management? Do you generate leads for clients? Lead generation and lead management are two different things. You can’t have one without the other. But if you only generate leads and you don’t manage…

Grassroots Efforts: Cold Calling Under Rated Along With Other Outbound Marketing

I know, you are all cringing right now. Yuck I hate it when someone calls me unsolicited and asks me to do something, pay something, buy something, or well…something! You hear so much about inbound marketing these days, is outbound marketing dead? Just one aspect of outbound marketing is cold calling. These days it seems…

Is Lead Management The Same as Gardening?

The other day I attended my first networking luncheon in Northern Virginia. I just moved recently and now that I’m starting out from scratch, it’s an interesting process. Sometimes networking is a little bit like traveling around the world. There are set questions that people ask as soon as you meet them. With travel it…

Realtors: Should You Push Your Listings on Facebook and Twitter?

Are twitter and facebook the best places to push out your listings? If all I ever did was talk about my travels around the world, people would shut their ears, roll their eyes, and walk away. If people can’t identify with what you are doing they tend to filter it out. The same goes for…

And the Miss Understanding…OSC’s Pay Attention, That’s Their Job!

In my last post I talked about an agent who put out a public tweet on losing a sale due to perceived lack of follow-up on the part of a customer… My intention was never to slam this agent nor make her look bad. (hence I kept the name out of it) And for the…

"I Sell Houses, I Do Not Sell Attention."

Okay did that get your attention? Recently I was reading through my twitter feed and a real estate professional had this written in their feed lamenting the fact that they lost a sale because someone said their follow-up was poor. As an Online Sales Consultant, and Lead Gypsy (CEO) of my new business, Blue Gypsy,…