Transformation: Don’t Miss the Women in Residential Construction Virtual Event

I’m excited to participate as a roundtable speaker in this year’s Women in Residential Construction’s live online event. The 2-day conference will take place on October 27-29th. This marks the 7th annual event for the organization. I’ve had the good fortune to attend this event in person and virtually over the past couple of years…

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Hiring a Unicorn – Lasso Webinar

I had the privilege of giving a talk to the Lasso community recently on what it takes to embark on “Hiring a Unicorn.” According to the Oxford Languages definition, a unicorn is “something that is highly desirable but difficult to find or obtain.” While unicorns are simply fictional, in the world of  new home construction,…

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Having an Abundance Mindset

Speaking with Kimberly Mackey this month about having an abundance mindset and how you can utilize this in your daily life both personally and professionally was such an uplifting experience. Over the past few years as I’ve grown my business a few concepts from abundance resonate with me. One of my favorites is it’s not…

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Quick Tip Tuesday: Hiring Your OSC Locally

This tip goes well with the upcoming Lasso Webinar – Hiring a Unicorn. I know there are some people in the industry that believe an OSC can work from anywhere. And while I do think that it’s true an OSC doesn’t need to be working in the office from 9-5 Monday – Friday, I do…

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Join Us September 14th for Head to Head on Abundance

I am lucky enough to have built relationships and genuine friendships with people in the building industry who have similar values as I do. Long ago my father – an amazing business mentor and coach – taught me that in order to truly be finding your passion within your work you need to have shared…

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Upcoming Lasso Webinar September 22nd – Hiring A Unicorn

While my last post about the conference let you in on a little bit about me and live speaking in front of an audience, I’m pretty excited about the upcoming webinar with Lasso where I get to talk about hiring OSCs and what to look for in that unicorn. I really do believe that making…

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A Few Personal Ah-has and Insight From The Epcon National Conference

It’s 7am in Columbus Ohio on day 3 of the Epcon National Conference, and I have my 2nd presentation of the week in a couple of hours. I should be reviewing material, and then I think… but this is stuff I talk about all the time for the past 15 years.  The details change as…

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Guest Post: Capturing and Nurturing Leads in a Hot Market

  Guest Blog Post by Lasso CRM With most builders experiencing a banner year, how you keep track of your leads is more important now than ever before. I don’t know if you can ever have too many leads, but if you’re not properly capturing and nurturing them, this is a problem. When times are…

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I’m Not Just an Online Sales Counselor Trainer, I’m an OSC Advocate

Look. This post COVID climate is crazy. First it was crazy when everything went online and builders FINALLY started to embrace the role of the OSC, and those that had them thanked their lucky stars that they were able to pivot quickly.  And now it’s crazy with the rising cost of materials, interest lists 100’s…

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Online Sales Counselor Training Isn’t About the Hours or Canned Packages

I get asked all the time by builders if I have an hourly rate or an hourly package they can purchase. I also have builders that ask me if I have a recorded set of lessons. The thing is I can’t track hours, and I can’t feel good about putting together pre-canned “education.”  If someone…

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